Place Project Marketing Capabilities
Place Project Marketing assists in the development of tailor made strategic marketing campaigns that actively engage a project’s most suitable target markets. This holistic approach, combined with our experience and local knowledge, means we minimise the risk, while maximising the return.
Place Project Marketing is in touch with the local market as well as wider investment channels and financial planning networks as we understand that the key to getting results is having your development seen by as many potential buyers as possible. At Place, our Project Marketing team has access to a centralised database of over 40,000 local, national and international buyers who already know and trust the Place brand. This unique database system facilitates comprehensive and up-to-the-minute reporting to our clients on a weekly basis or on request. We have over 150 trained salespeople talking to more than 2,000 qualified leads each week, so our list of buyers and knowledge of market trends is kept up to date. With access to more buyers, we can help your project reach its full potential.
Place Project Marketing. Our Capability includes
- Locate potential sites and development opportunities for clients
- Site acquisition
- Product mix and design advice
- Project setting and pricing
- Target market profiling
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- Marketing strategy, planning, positioning and branding
- Project sell-out and salesperson management
- Public relations support
- Customer relationship management
- Product resales
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