Our research has shown that when owner residents are looking to buy an apartment, their strong preference is for a safe, clean, and well-presented locale which has adequate ‘lifestyle’ attractions and events to attract their friends and relatives – in other words, local things to do.
When it comes to top-end apartment product, our buyer preference work has found that there are several apartment fundamentals that increase buyer demand. Michael Matusik from Matusik Property Insights offers the following comments:
These include:
Prime position – with long-range views, preferably, that cannot be built out.
Location – as part of, or adjacent to, an active ground plane and within close proximity of (better still a part of) quality open space.
Security – a secure building which offers both visual and acoustic privacy.
Most top-end apartment buyers want to live in a project with other owner residents, rather than share a similar demographic
and psychographic shape.